The sales canon · a century of advice

The canon says

Always be closing.

Myth

Pushy closing tracks with lost deals in larger sales.

The canon says

Great sellers are born, not made.

No evidence

Skill shows up in behavior, and behavior can be trained.

The canon says

The right questions win.

Evidence: strong

Graded against field research, not folklore.

Teach Me · How to Sell

How to Sell

Don’t ~~read the book.~~ Steal the move.

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Teach Me: How to Sell

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